Page Rank If you are serious about increasing your website’s visibility and increase traffic , it is important to have inbound links pointing to your website from high ranking websites . It is better to have inbound links from a page rank 4 website than a rank 1 website. So each and every link from a page rank four website will actually count a lot more than links from page rank 1 websites. Relevance It is important that inbound links to your website come from relevant websites and directory categories. For example, if you own a bakery then you don’t want incoming links from a directory category labeled “auto shipping”. Keep in mind that links from irrelevant categories will not help your Google rankings. Tags The text that’s placed within the tag of your incoming links is one of the most important elements of building valuable inbound links. The tag is the clickable segment of an inbound link.